Shravan Samsi — Brand Bible

Shravan
Samsi.

Drummer. Educator. Composer. Producer. A second-generation rhythm-maker — son of Pt. Yogesh Samsi, grandson of Pt. Dinkar Kaikini — who turns Indian classical roots into fusion sounds that feel both ancient and ready for tomorrow.

One-of-a-Kind Suave Traditional Vibrant Profound

Content Calendar — June 2026.

POC month. Three posts a week — one Reel, two supporting posts (carousel / static). Shoot briefs are detailed enough for Shravan to act on with just his phone. Heavy production reserved for the 5 hero Reels.

Posts in June

5 Reels · 5 Carousels · 5 Statics

Hero week

June 15–21 · World Music Day + Father's Day combo

Posting days

W / F / S

Wed evening · Fri evening · Sun morning

Reel — hero, post-produced by MM team Carousel — phone-shot, designed by MM team Static — Canva designed by MM team

Week One

June 1 — June 7

Theme · First Rain, First Beat

WedJun 03

Reel

The Sound of First Rain — Cajón POV

Pillar · Persona / Process

Shoot Brief

Mumbai's first proper monsoon shower typically lands first week of June. The moment it does, Shravan grabs cajón, sits on his balcony / window, and improvises a 20-second pattern that imitates the cadence of rain on the awning above him. No backing track — just rain + cajón. Half-tap, half-listen. End with him pausing, smiling at the rain, fade out.

Camera & Setup — phone is fine

iPhone, locked at 4K 24fps. Wide-angle from across the balcony — he's small in the frame, rain dominates. Then a second clip, close-up on hands on cajón. Cut between the two. Natural light only.

Audio

Pure ambient — rain + cajón, no music bed. Trust the silence. If audio is too quiet, MM will boost & EQ in post.

Caption Draft

First rain in Bombay. The roof gave me my tempo. The cajón just followed.

No metronome makes you listen harder than weather. #ShravanSamsi #FirstRain #Cajón #MumbaiMonsoon #IndianFusion #SamsiOnDrums

Notes

If rain doesn't arrive by Jun 5, swap with a "studio drizzle" — record on cajón with sample-pad rain pattern. Don't fake the rain on the balcony.

FriJun 05

Carousel

5 Sounds I Sample From Nature — World Environment Day

Pillar · Process

Shoot Brief

5-slide carousel. Each slide is a still photo of a "sound source" Shravan has actually sampled or wants to sample: (1) Versova fish market at dawn, (2) Bandstand waves, (3) a temple bell at home, (4) his mother's kitchen tawa, (5) Mumbai local-train doors. He shoots one new photo per slide on his phone over a week.

Design Direction

MM design team: full-bleed photos with a small brass-tagged caption in bottom-left ("01 / Versova / 06:14 AM"). Editorial. No emojis, no graphics.

Caption Draft

A drum kit isn't always wood and brass.

For World Environment Day — five sounds I've stolen from Bombay this year. Hidden inside the next track somewhere.

Listen with headphones. #WorldEnvironmentDay #FieldRecording #MumbaiSounds #ShravanSamsi #SoundDesign

Notes

If Shravan can share 10 seconds of the actual sampled track as a sixth slide (video), this becomes a stronger post. Optional add-on.

SunJun 07

Static

"Music and rhythm is spirituality."

Pillar · Persona

Brief

Pure typography post. The line from his questionnaire — "Music and rhythm is spirituality. It can heal. It can help you escape." — set in Fraunces italic, off-centre, brass on espresso. No image of him in this one.

Design

Direction A palette. Letterpress-quality. Tiny "—Shravan Samsi" credit in the corner. Should look like a page torn from a book of poetry.

Caption Draft

Found this in my journal from last December. Still believe it. More so now. #SundayThought #ShravanSamsi #MusicAsMedicine

Notes

Sunday slow post — caption is intentionally short. Resist the urge to add more.

Week Two

June 8 — June 14

Theme · The Cover & The Craft

WedJun 10

Reel

Hariharan's "Tu Hi Re" — but the saxophone is a drum solo

Pillar · Performance

Shoot Brief

Pick the most iconic Hariharan-led ballad — "Tu Hi Re" from Bombay (1995). Strip out the saxophone solo (the "yaadon ki..." bridge). Shravan replaces it with a 20-second drum solo that respects the melodic phrasing but explodes the rhythm. Studio shoot in his home studio.

Camera & Setup

Two iPhones — one on a tripod locked on his face from 45° front-left, one handheld for cymbal close-ups. Studio lights low and warm — sodium tone preferred. Drum kit centred, headphones on, eyes closed for the solo.

Audio — important

He records the drum stem separately in Ableton, then MM team mixes the cover so vocals + drums sit cleanly. Pre-clear that the original track use falls under cover/fair-use territory; if Reels mutes it, MM will recreate the backing with a session musician.

Caption Draft

I've listened to Hariharan-ji's voice since I was four years old.

The sax solo in "Tu Hi Re" is sacred. So I didn't replace it. I just answered it. With drums.

For you, Hariharan-ji. With every ounce of respect. #Hariharan #TuHiRe #DrumCover #IndianFusion #ShravanSamsi #BombayMovie #SamsiOnDrums

Notes

Tag @hariharanlive. If we can get a comment or a story-share from him, this becomes the post of the month. Low effort, high reward — DM the team running his account directly.

FriJun 12

Carousel

From The Producer's Chair — Making The Hariharan Cover

Pillar · Process

Brief

5-slide BTS carousel from Wednesday's shoot. Slide 1: Ableton screenshot of the project file. Slide 2: drum mic setup (overheads, kick, snare). Slide 3: Shravan in headphones mid-take. Slide 4: hand-scribbled notation of the solo. Slide 5: the mixing console screenshot or his notebook with timestamp notes.

Shooting Notes

All phone shots. Vertical 4:5. Shoot all 5 in one studio session — don't draw this out.

Caption Draft

Every cover is also a school assignment.

Two days, six mic positions, 14 takes, and one solo that finally felt like it earned its place next to Hariharan-ji's voice.

Swipe for the receipts. #StudioDiaries #BehindTheMusic #HomeStudio #ShravanSamsi #MusicProduction #AbletonLive

SunJun 14

Static

Rudiment of the Week — The Paradiddle

Pillar · Pedagogy

Brief

Single image. The pattern R L R R · L R L L printed cleanly on a brass-on-bone background, with Fraunces type. Below: "Practice tempo: 60 BPM. Goal: it stops feeling like maths." That's it — the rest goes in the caption.

Design

Canva (MM team). Direction A palette. Looks like a page from a luxury practice journal.

Caption Draft

If you only learn one drum pattern this year — make it this.

The single paradiddle is to drummers what "sa re ga ma" is to vocalists. Once it's in your hands, your hands stop counting.

Audio demo at 60 BPM in the comments 👇 #RudimentOfTheWeek #Paradiddle #DrumLesson #LearnDrums #ShravanSamsi #TaalExplained

Notes

Drop a 15-sec audio demo as the first comment. Reuse on Stories Monday with a "tag me when you try it" prompt.

Week Three — Hero Week

June 15 — June 21

World Music Day · Father's Day · Yoga Day — all on June 21

WedJun 17

Static

"Something arrives on Sunday." — The Teaser

Pillar · Performance — HIGH

Brief

A single black-on-brass typographic teaser. Just: "21.06.26 — Two who taught me rhythm." Nothing else. No face, no instrument visible. The mystery does the work.

Caption Draft

Sunday. #WorldMusicDay #FathersDay

Notes

Single word caption. Resist agency-instinct to over-explain. This is a hype build.

FriJun 19

Carousel

21 Sounds That Shaped Me — A World Music Day Eve Carousel

Pillar · Lineage — HIGH

Brief

10-slide carousel. Shravan picks 10 of the 21 songs/sounds that shaped him. One slide per. Each slide has the song name, artist, year, and a single-line story — eg. "Aaja Nachle — Sukhwinder, 2007. The first song I heard my dad smile at while I played along." Quick. Personal. Listenable in 90 seconds.

Design

Editorial. Each slide is text-only on Direction A palette. Slide 10 ends with a CTA: "Full playlist on Spotify — link in bio."

Caption Draft

10 of the 21 sounds that built me.

The other 11 I'm saving — some are too sacred to share before tomorrow.

What's the one song you'd put on yours? I'll listen to every reply. #WorldMusicDay #ShravanSamsi #LineageInSound #MumbaiMusician

Notes

The closing question is the only engagement-ask of the month. Earned, because we promised a listen. MM team replies to every comment for 48 hours after posting.

SunJun 21

Reel · HERO

Drums × Tabla — A Father's Day Jugalbandi with Pt. Yogesh Samsi

Pillar · Performance + Lineage — HIGHEST

Shoot Brief

The defining post of June. A 60-second jugalbandi between Shravan (drums) and his father Pt. Yogesh Samsi (tabla). Shot at home. Two takes — one with sound only on the music, one with dad and son speaking to each other briefly before they start. Pick the more emotional one.

Camera

Two cameras minimum. If MM can send a videographer for this one (offer included), do it. Otherwise — Shravan's brother Avaneesh (the website designer — he's good with frame) on a second phone. Cross-cut hands → faces → wide shot of father and son in the same frame for the last 8 seconds.

Audio

Recorded clean to a Zoom or interface. No backing track. Just tabla, drums, and one short tihai to close on. MM mixes lightly — preserve room sound.

Caption Draft

The first hands that put a rhythm into mine.

For World Music Day. For Father's Day. For the man who taught me that the space between two beats is where the music actually lives.

Thank you, baba. #WorldMusicDay #FathersDay #YogeshSamsi #ShravanSamsi #TablaXDrums #Jugalbandi #PunjabGharana

Notes

Tag @darbarfestival (Pt. Yogesh Samsi has been a regular there since 2006 — they will likely repost). Post at 9:30 AM IST Sunday to catch India morning + UK evening. Have a 30-sec vertical trailer cut for Stories.

Week Four

June 22 — June 28

Theme · Pedagogy & Process

WedJun 24

Reel

How to feel Teentaal (16 beats) on a drum kit — in 60 seconds

Pillar · Pedagogy

Shoot Brief

A teaching reel. Shravan claps the 16-beat teentaal cycle on his knee for 5 seconds, then translates it onto the drum kit — first slow, then at performance tempo. Voiceover throughout: "Sixteen beats. Four groups of four. The first three are talking. The fourth is listening." End with a punchy 4-bar performance over the cycle.

Camera & Setup

Single phone, locked-off in studio. Wide shot, so we can see hand on knee AND drum kit in the same frame. The continuity matters more than coverage here.

Caption Draft

The Hindustani world thinks in cycles, not bars.

Teentaal is the most common — 16 beats split four-four-four-four. The trick is — only the FIRST beat of each four is loud. The rest are conversation.

Try it on your kit. Tag me when you do. #Teentaal #TaalExplained #DrumLesson #IndianRhythm #ShravanSamsi #PunjabGharana

Notes

Save this one as a Highlight — "Rhythm 101" — start of a series. Aim to do one of these every 4 weeks.

FriJun 26

Carousel

Inside Studio 12 — A Tour of My Home Studio

Pillar · Process

Brief

7-slide tour of his home studio. Each slide is one element: (1) wide of the room, (2) the drum kit setup, (3) the mic locker / wall, (4) the interface / monitor setup, (5) headphones + chair (the listening seat), (6) his notebook / journal, (7) the view from the window. Photo only — no faces.

Design

Tiny brass-tag label per slide in bottom-left ("01 / Wide / 12 sqm"). Like an estate listing for a music studio. Editorial. Minimal.

Caption Draft

12 square metres. Two windows. One door I close at 10 PM.

This is where 90% of the music you've heard me play in the last three years actually got made. Welcome to Studio 12.

Bookings open via the link in bio. #HomeStudio #StudioDiaries #ShravanSamsi #MusicProduction #MumbaiMusician

Notes

This post is also commercial — it announces studio bookings. Make sure the website's contact form is tested and live before this goes up (Task Centre item 02.03).

SunJun 28

Static

"Cook. Paint. Drum. The rhythm carries across."

Pillar · Persona

Brief

Pulled from his own questionnaire — when asked "If you couldn't play music for a year, how would you express creativity?", he said: cook, paint, design, play a sport. The static plays on this. Tasteful typography over a moody studio still life.

Caption Draft

Asked myself recently — if music was taken away for a year, what would I do?

The answer surprised me. Cook. Paint. Design. Play a sport. None of them silent. All of them rhythm.

The drum is just the loudest one. #SundayThought #ShravanSamsi #CreativeLife

Week Five

June 29 — June 30 (rollover)

Theme · The June Wrap

MonJun 29

Reel

June, in 30 Seconds — A Recap

Pillar · Persona

Brief

A fast-cut recap reel of June's standout moments — first rain cajón, the Hariharan cover, the jugalbandi with dad. Each clip is 3 seconds max. Backing track: a short Shravan-composed loop, not a trending audio.

Edit

MM team. Use the raw footage we already shot through June. Add a 2-second end-card teasing July ("July — collaborations" or similar, depending on what's actually coming).

Caption Draft

One month. A handful of beats. Some of them yours.

Thank you for listening to June. July's a different room — see you there. #JuneInReview #ShravanSamsi #ThankYou #SamsiOnDrums

TueJun 30

Carousel

Five Frames From A Month — A Photo Reflection

Pillar · Persona

Brief

5 photos pulled from June's content shoots — but the unseen ones. The frame before the take. The cup of chai on top of the snare. Dad laughing between bars. The studio at midnight. Untold-story photos.

Caption Draft

The reels are loud. These are quiet.

Five frames from June that didn't make it into anything — until now. #PhotoDump #ShravanSamsi #StudioDiaries #MumbaiMusician

Notes

Sets up a recurring monthly "five frames" close-out post. Ritualises the wrap.

Shravan
Samsi.

Who is Shravan, in his own words.

Music and rhythm is spirituality. It can heal. It can help you escape.

An individualistic legacy of Indian fusion drumming. Closest inspiration: Zakir Hussain.

The Brand Mirror.

Two Visual Directions. He picks.

Tone of Voice.

Sounds like Shravan

Doesn't sound like Shravan

The Five Content Pillars.

Performance

Pedagogy

Lineage

Persona

Process

Hashtag Toolkit.

The Shravan signature.

Lineage, persona, process.

The Digital Address Book.

Content Calendar — June 2026.

Task Centre — The Cleanup.

The thinking behind this list.

01Instagram — @shravansamsi

02Website — shravansamsi.com

03YouTube · Facebook · LinkedIn

04Music Rights, Distribution & Press

05Shared Asset Library — MM × Shravan

06Meta Ad Campaign (Package-included)

ShravanSamsi.

Who is Shravan, in his own words.

Music and rhythm is spirituality. It can heal. It can help you escape.

An individualistic legacy of Indian fusion drumming. Closest inspiration: Zakir Hussain.

The Brand Mirror.

Two Visual Directions. He picks.

Tone of Voice.

Sounds like Shravan

Doesn't sound like Shravan

The Five Content Pillars.

Performance

Pedagogy

Lineage

Persona

Process

Hashtag Toolkit.

The Shravan signature.

Lineage, persona, process.

The Digital Address Book.

Content Calendar — June 2026.

Task Centre — The Cleanup.

The thinking behind this list.

01Instagram — @shravansamsi

02Website — shravansamsi.com

03YouTube · Facebook · LinkedIn

04Music Rights, Distribution & Press

05Shared Asset Library — MM × Shravan

06Meta Ad Campaign (Package-included)

Shravan
Samsi.